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Your Dark Spots Aren't Going Away. Could Your Skincare Be Making Them Worse?

Marissa Gilcrease · Oct 13, 2026 · 2 min read

You've tried brightening serums, exfoliants, maybe even a chemical peel, but those dark spots just won't budge. Before spending another dollar on skincare, there's something you should know. Not all hyperpigmentation is the same, and treating the wrong condition can actually make it worse.

Melasma and post-inflammatory hyperpigmentation (PIH) are two of the biggest culprits behind uneven skin tone, but they're very different....

Melasma is usually associated with hormones, genetics, and sun exposure. It often appears as larger, uneven brown patches across the cheeks, forehead, or upper lip. Something many people don't realize is that visible light and even heat can contribute to melasma flare-ups. And contrary to what you may have heard, melasma CAN fade! The challenge is keeping it from coming back. PIH, on the other hand, develops after inflammation or injury. Think about that stubborn brown spot left behind after a pimple heals. Acne, picking, burns, and even irritating skincare products can trigger it. Unlike melasma, PIH often fades once the inflammation is controlled, although some marks can take months or longer to disappear.

Now, here's where people get themselves into trouble. They see pigmentation and immediately reach for stronger acids, scrubs, or chemical peels. But more aggressive doesn't necessarily mean more effective. Excessive inflammation can stimulate even more pigment production, especially in skin that's already prone to discoloration. Both conditions can respond to ingredients like azelaic acid, retinoids, and certain professional treatments. However, melasma typically requires ongoing management, while treating PIH also means addressing whatever caused the inflammation in the first place.

And yes, sunscreen matters tremendously. For melasma, a tinted broad-spectrum SPF containing iron oxides can be especially helpful because it also protects against visible light. One last thing worth mentioning: you can have melasma AND PIH at the same time. That's exactly why I believe identifying the cause should come before choosing a treatment. You don't necessarily need stronger skincare. You need skincare that's appropriate for your skin. If you're struggling with stubborn pigmentation, I'd love to help you understand what's happening and put together a plan that makes sense for you. Book your free skincare consultation.

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