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Why I Might Tell You, “I Know a Girl” Instead of Booking You With Me

Marissa Gilcrease · Sep 16, 2026 · 5 min read
An aesthetician in black scrubs preparing a treatment at the product cart

I actually love being able to tell someone, “I know a girl.” Not because I do not want to book you. Usually it means I know somebody who is really, really good at exactly what you are asking for, and I trust her enough to put my name behind the recommendation. The funny thing about esthetics is that we are trained in a little bit of everything, but most of us do not stay equally obsessed with every single service. Somewhere along the way, usually in school and sometimes before we ever enroll, we find the part that makes us want to keep learning. That becomes our niche.

Think about it loosely like a primary care doctor, a cardiologist, and a gynecologist. They all started with a broad medical education, but their careers took them into very different specialties. Esthetics is obviously a completely different profession, but the idea is similar. We build a foundation, then we tend to go deeper into the areas we genuinely love.

I already knew what pulled me toward esthetics before school. Skin. More specifically, the corrective side of skin.

I wanted to understand why someone keeps breaking out in the same area, why pigmentation comes back, why one person's skin loves an ingredient and another person's absolutely hates it, why a treatment works beautifully for one patient and is completely wrong for another. I wanted to know what we could realistically improve, how we could get there, and how we could keep the results once we did. And then I discovered how much I could nerd out over ingredients.

I can lose an embarrassing amount of time researching one active ingredient. I want to know what it actually does, how it works in the skin, what it pairs well with, who should use it, who probably should not, whether the concentration matters, and whether the newest trendy ingredient is actually giving us something better or just something newer.

One question turns into five more. There is always another class I want to take, another training I want to watch, another treatment I want to understand better, or another skincare rabbit hole I end up in when I should probably be asleep. That never-ending hunger for education is not something I feel like I have to do. I genuinely enjoy it because every little thing I learn gives me another way to help someone's skin.

That is why corrective skincare feels like a specialization for me, not just another service on a menu. Now, I also love a good fluffy facial. I mean that affectionately. There is absolutely a time when the goal is warm towels, beautiful products, a long facial massage, quiet music, and melting into the table for an hour. Sometimes that sounds incredible. I also know an aesthetician whose heart is in creating exactly that experience. She loves the spa side of this industry. If that is what you are looking for, I am not going to try to convince you that you actually need a corrective treatment plan instead. I am probably going to say, “I know a girl.” Lashes are an even better example. I am trained in lashes. Technically, I can do a full set. But unless you have about four hours to spare and an unbelievable amount of patience, you probably do not want to lie on my table while I do it. It is not my passion, it is not my specialty, and there are lash artists who do beautiful sets every day and can give you a much better experience. I know those girls too. Then there is waxing, which somehow became my other happy place. Brows, facial waxing, body waxing, I genuinely enjoy all of it. There is something incredibly satisfying about the precision and the immediate result. Apparently I can spend part of my day talking about peptides, pigmentation, and collagen, then be perfectly happy ripping hair out for the rest of it. It makes sense to me.

My ideal patient is probably where my clingy girlfriend tendencies come out a little bit. I do not really want to see you once, wave goodbye, and never hear from you again.

I want to know your skin. I want to know where we started, what we are working toward, what your skin loves, what it hates, what worked, what flopped, and what changed along the way. Basically, I want a long-term relationship with your face.

We set goals, we work on them, we adjust when we need to, and eventually we get to the point where we are maintaining what we worked for. So yes, I may be a little clingy. But only in the healthiest, most skincare appropriate way.

That long-term relationship is honestly my favorite part. Maybe we start with acne and later work on the scarring or pigmentation it left behind. Maybe we start with texture or signs of aging. Maybe your first need is simply figuring out what on earth you should be putting on your face every morning and night. I love skincare routine building because what happens at home matters just as much as what happens in my treatment room.

Over time, I get to learn how your skin responds. I know what we tried, what gave us a great result, what we decided was never happening again, and when your goals have changed. Eventually, the goal is not to keep finding something wrong with your face. It is to reach the point where we are happy with the progress and move into maintenance.

That is also why I do not mind referring someone to another provider. If you ask for something that lives squarely in somebody else's specialty, sending you to her is not me brushing you off. It is me wanting you with the person who genuinely loves doing what you want done.

And I hope other aestheticians do the same with me. If someone is sitting in a lash chair or enjoying a spa facial and starts talking about acne scarring, pigmentation, microneedling, chemical peels, skincare ingredients, routine building, or wanting someone to work with their skin over time, I hope somebody thinks of me.

If you are looking for an aesthetician in Bentonville or Northwest Arkansas who loves corrective skincare, long-term skin goals, education, treatment planning, and waxing, that is very much my lane.

And if you want the fluffy facial with the amazing massage, or the gorgeous set of lashes? I know a girl.

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